| Today, an integral participant in Internet Advertising is Affiliate Marketing, which is a unique method of promoting
online businesses. It is an output-oriented and performance-based marketing, where affiliates get paid for performance and
completed sales. Affiliate marketing uses one site to drive traffic to another! |
Are you a merchant looking to gain affiliates? There are certain criteria you need to evaluate to determine
if the program will be successful on your site:
Audience:
Does the product or services of your
potential affiliate match the audience of your website, and visa versa? If you are running a site for selling credit card
equipment, will your audience be especially interested in a website selling toys? Probably not! This means, there must be
some similarity or meeting point between the products and services of your own website and that of your affiliate. |
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For instance, the advertisement of a catering service or flower decoration service on a wedding planner’s
website is apt, and the visitors to such a website would definitely be looking for the other two services as well. This way
leads are easily converted into sales!
Interest:
Again, you need to gauge what service or product,
similar to your own would interest your website audience. The perfect affiliate programs for your website are ones which your
audience will be specifically interested in while at your website. If yours is a credit card equipment selling website, the
visitors to your website would perhaps want to be directed to web pages that either inform them about credit card processing
or provide merchant account services.
Type of Offer:
There are three basic types of affiliate
programs- which pay for each click-through, for leads, or for sales. 80% of affiliate programs today use revenue share (Cost
per sale) as compensation method. The remaining 19% use Cost per Action, which may include every visitor, subscriber, customer,
and/or sale provided through the affiliate website.
Commission:
the commission is the amount you are paid for each
click, lead, or sale. The commission rate may of course vary from website to website. Clicks pay less. Hundreds of clicks
on one ad may pay only $0.01 per click, and you may not earn much. A lead that pays $2 would be better; otherwise you would
need to generate 200 clicks to earn the same amount. An affiliate program paying $50 or $ 100 commission on a sale of a product
sounds great, but for the association to be worthwhile, you would have to sell as much as you can in a month.
About the author
For more information on Affiliate Marketing, visit our website www.paynetsystems.com |
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